MANAGEMENT & LEADERSHIP

Team Leadership, both with direct reporting and cross functional and internationals teams through team culture building, individual passion and personal performance.

· Team culture to increase cohesion and make all the people walk at the same pace.

· Understand each Individual passion that makes each one give the best from within.

· Personal performance to make sure that all the activities are done to meet the targets.

DIGITAL BUSINESS TRANSFORMATION

Category linked Digital Business Opportunities identification and implementation of the Change both in the business, the technology and the people.

· Service Design based on Buyer personas and Consumer journeys.

· Involve people in the organization so the project is not just lead by a department or area in the company but all the team.

· Technology development and coordination.

· Business Implementation and campaign optimization with a focus on performance.

BUSINESS DEVELOPMENT

Product and Customer optimization to develop a profitable Business.

· Master the Innovation process to make the portfolio grow with added value proposals, helping Sales Team to understand the innovation and increase their Training.

· Elimination of redundant products and varieties to make portfolio lighter and focus sales team to added value products with higher potential.

· Analysis of Customer portfolio regarding their profitability and business potential to adjust the level of visits, the portfolio offered to them and their sales support to make customers with potential grow and disinvest from slow growth customers.

GLOBAL MARKETING STRATEGY & LOCAL IMPLEMENTATION

Global Brand Architecture to establish Positioning, Communication strategy and Innovation funnel per country.

· Category Segmentation taking into accounts both consumer needs and perceptions, and market price corridors.

· Brand definition document as a communication and innovation framework.

· Building impactful and persuasive communication campaigns to make business grow.

· Innovations process development to maximize value capture in the category.